This response sounds very much like what Facebook itself would say, which is essentially that they will do nothing.Įxperience has taught us that reports do not work and Facebook is subjective and selective about applying its own community standards. They rely on individual users to report individual pages.
“Our adds on their platform are targeted at individual users, not tied to the content or pages created by users on the Facebook platform,” argues Vistaprint, in the same line with the responses received from Dove and others. Many of the advertisers responded that they are in close touch with Facebook about this situation. Other companies responded but still have not pulled their ads, among them American Express, ZipCar UK, FinnAr, ZipCar, Ocado and David Lloyd Leisure.Īnd finally, some companies have already declined to pull their ads from Facebook pages, such as Vistaprint, Audible and Dove. This is good, of course, but their responses are merely declarative if concrete actions are not taken.Ĭampaign wins so far involve companies such as House of Burlesque, Candypolis, Grow Your Own Theatre, Capturing Childhood, J Street, Nissan UK and WestHost. Many people demand to see Facebook enforce its own procedures, terms and community guidelines to end violently racist, homophobic, Islamophobic and anti-Semitic content and now also against gender-based hate speech.įacebook advertisers, what are you paying for?Īlmost all of the advertisers that have responded so far to the campaign have stressed that they do not condone or endorse any offensive content or pages on Facebook. “It appears that Facebook considers violence against women to be less offensive than non-violent images of women’s bodies,” claims the letter. Pages in which rape is trivialised, as well as physical violence against women, with photographs and captions of women beaten, tied up, drugged, and bleeding, are posted and shared with impunity over Facebook.Īnd while Facebook admits pages such as those mentioned before its moderators regularly remove content such as pictures of women breastfeeding, women post-mastectomy and artistic representations of women’s bodies, banning them as “pornographic” when in fact they are women’s political speech involving the use of their bodies in non-sexualised ways for protest. “To this end, we are calling on Facebook users to contact advertisers whose ads on Facebook appear next to content that targets women for violence, to ask these companies to withdraw from advertising on Facebook until the above actions to ban gender-based hate speech on site,” invites the letter. Effectively train moderators to understand how online harassment differently affects women and men, in part due to the real-world pandemic of violence against women. Effectively train moderators to recognise and remove gender-based hate speech.ģ. Recognise speech that trivialises or glorifies violence against girls and women as hate speech and make a commitment to not tolerate this content.Ģ. Facebook is being called to take three actions:ġ. The campaign asks companies whose publicity appears on explicitly violent Facebook pages and profiles to help pressure Facebook to re-examine its response to violence against women and girls. The kick-starter manifest of the wider campaign launched on, under the name “Take action to end gender-based violence on Facebook,” which includes the support of about 100 collectives, among them the Take Back the Tech! campaign and APC Women’s Rights Programme. “We, the undersigned, are writing to demand swift, comprehensive and effective action addressing the representation of rape and domestic violence on Facebook.” This is how the Open letter to Facebook begins.
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